END

I have finally finished my production and am happy with it.

Production

I have been continuing to create my productions to the best of my ability. I have been using the tools on Photoshop to make my idea become a reality. The tools I have learn to use a rotate I used this to rotate the objects I cut out. I used the auto colour to get all my objects to look realistic because they came out green.

Logo

This is my logo I choose to do a ribbon because that represents awareness. I researched logos and found out what the different colours mean. Red is Aids awareness, Pink is breast cancer and blue is eating disorder campaign. I never saw a orange one so I decided to use it.

what colour best suites the post card

I like the red background but not the writing because it clashes with the toilet seat. I like read because it represents danger and bulimia is a very dangerous and serious issue in today’s society and the effects can also have dangerous effects.

I have kept the idea of the red so I used that and added a different colour text. The colour doesn’t quite work out so I will try a different colour.

I kept the read, added a black outline around my toilet seat to emphasise it and to again to imply that it’s a worrying issue. The shot actually looks better with the bold around it. This makes it more eye catching and draws it off the page.

day

experaments with colours

These are just a few ideas I had for using colour. But thinking about it I’m not sure what colour best suites my campaign. I was thinking about not using any colour and leaving it black and white. The main reason for this is because white represents the idea of the bulimic being anyone e.g. your friend, boyfriend, mother, sister, or even your nephew. I do like the darker colour it contrasts with the silver cutlery and the white plate.

My third image before and after

This is the chosen image for my postcard. I choose this one because the food was clear in this one and I felt that this one had the most effect on me, so I felt it will have a grate effect on my target audience. The mese en scene used was a breakfast theme so people could have a better idea that after a while a bulimic would just throw up after ever meal and doesn’t necessarily have to over indulge them selves with food. I also felt that this B.E.V Shot looking down on the toilet can be interpreted in a way that the “world” is looking down on this because it’s a bad thing.

This is what my original picture looks like after being cut, feathered and rearranged. I also added bold text that I will play around with at the moment the back ground is white and the text is black. With this I will try to follow the same sort of format as my bill bored and postcard so they all look related and can be recognised.

my secound picture and it being edited

This is the chosen image for my bus stop poster. I choose this one because I liked the idea of using a goblet instead of a glass, also my target audience is 18-25 and therefore are legal to drink so then it becomes more appealing to them. It also was a little clearer then others too. I also felt that this MS was the most effective for this so you can see the whole glass and bottle clearly, the audience would also be able to see every think clearly.

This is what my original picture looks like after being cut, feathered and rearranged. I also added bold text that I will play around with at the moment the back ground is white and the text is black. With this I will try to follow the same sort of format as my bill bored and postcard so they all look related and can be recognised.

My original picture and my edited one

This is the chosen image for my bill board. I choose this one because it was the clearest one and every think was in frame. It also would be the easiest one to edit so I could cut out the plate, knife and folk easily so I could rearrange it and set it out how I want it to be. I also felt that this high angle shot was the most effective because you can look down on to the plate. This shot could also be acting as a P.O.V shot and the audience could be seeing what bulimics see.

This is what my original picture looks like after being cut, feathered and rearranged. I also added bold text that I will play around with at the moment the back ground is white and the text is black. The next step for me to edit the background and text, by experimenting with different colours, to make it have full effect on my target audience.

my photo selection

Today I was selecting my photos, the first photos I started to select was for my bill board. I selected the one that I would find easy to edit and also the one that is focused. Also the framing was the vest on this one.

A few of the other pictures I didn’t use were not in the frame or the composition of the plate and cutlery weren’t in a recognisable format. I did like a few other ideas but didn’t choose them because the other one looked the best suited to my idea.

I also started putting together my bill board on Photoshop. The first thing I learnt was how to use the magnifying glass; I used this to zoom in and out of my image to get a closer look at how to cut out my folk. I then wanted to cut out my plate so I used the marquee tool to go around my plate. I also used the feathering tool which lightened the edge of my plate so I can easily blend it later; I also feathered my folk, spoon and knife. Then I learnt the copy and paste shorthand. I used this to copy and past the spoon that I had cut out. I learnt how to delete layers because I cut out the knife twice so had to delete one of the layer. I also used the magnetic lasso tool so I could cut around the spoon and folk exactly.

some of my pictures i took and why i choose to do them

This is one of my pictures that I took that is going to be used in bill board. This represents vomit served on a plate with knife, flak and spoon. I chose to do this because usually people eat food off a plate then vomit in the toilet, so iv done it in reverse order to get the message across in a shocking way.

This is one of my pictures that I took that is going to be used in my poster. This represents laxatives in a glass with an empty bottle. I chose to do this to show people that over time all of these bad things are getting put into your body. I choose this mese en scene because people usually put water in a glass to then take the laxatives.

This is one of my pictures that I took that is going to be used in my postcard. This represents the main element of a bulimics relationship, a toilet. But rather then vomit being I it I have food. It’s been put here to represent that food ends up in the toilet in all sorts of forms. The mese en scene is a toilet an food in it.

My Pictures and target audance

Today I uploaded my pictures on to the computer. I asked some people from my target audience’s age what they thought; about my pictures and how effective they are. I also got grate feed back on which ones would be best to use so when I pick my pictures I will take this into consideration because they will have the most effect on my audience. I also asked younger and older people what they thought about my pictures and 3 younger and 5 older people picked the same pictures so this means that they are effective to all ages witch is even better. I know my target audience is between 18 and 25 but if I could have an effect on others then this would also be better because even though that is the age that young women are bulimic it can happen to others.

Taking my Photos

Today I had done my photos. My first set of pictures I done were the ones with the laxatives in the glass with an empty laxative bottles. This one I felt went the best. I had the most fun with this and experimented with different glass and different glasses. I also used different angles to show the mese-en-scene. The second set of pictures I took was of the vomit on a plate. I had fun making the vomit. I also had to change the size of the plate due to the fact that not everything was in the frame. The last one was with the food in the toilet. I feel this went the worst; my toilet is small so when I put all the food in the toilet you couldn’t rely see it all. I would like to retake theses ones if I get time to.

Laxatives

I began to research laxatives to find out the causes and to see what they look like. With taking my picture I need 2 know what laxatives look like so my pictures can look realistic to my audience.

Laxatives are used drugs taken to induce bowel movements, most often taken to treat constipation. Often, taking powerful laxatives can cause diarrhea, accompanied by massive flatulence attacks, due to the overworking of the bowels. They will have no direct effect on a person's weight, because they do not work on the digestive system between the mouth and the small intestines where food is absorbed. Laxatives are often abused by people with eating disorders, and those persons who feel good after having a bowel movement. Laxative abuse is potentially serious since it can lead to Irritable Bowel Syndrome (IBS), and other problems.
There are several types of laxatives, listed below. Some laxatives combine more than one type of active ingredient to produce a combination of the effects mentioned. Laxatives may be oral or in suppository form.

This information is from (http://en.wikipedia.org/wiki/Laxative)

resurch on logos

These are some different logos that are anti-something. These are all bold and state the message clearly. From looking at theses different logos I have come to a design to try and incorporate a picture with words. I have a few ideas and now i am going to see how they look on paper.

Diffrent camra angles

B.E.V High angle shot Low angle shot

Here are three examples of my chosen camera angles.

The different types of angles I have chosen to use for all my images are High Angle Shots, Low Angle Shots and B.E.V. I will do this for all of my images because I want them all to have the same consistency, and all of them to relate in different ways.

I have chosen to use a high angle shot so I can show my image has the feeling that its below every think else. In a way I want my images to look like they’re important but not that important that it takes over peoples lives, because it is anti bulimia campaign after all.

I have chosen to do a low angle shot because for some of my images a high angle shot may not work and I could make my image look longer, witch could show the significance that it has on people. It can become the centre of there life and what it evolves around.

I have chosen to try out B.E.V simply because some images may come across with a better understanding if the whole image was seen equally. And each prop would be significant to the other.

Bill board champagines

I have been looking for different kinds of bill bored because I have chosen to create a bill bored for my Champaign. This bill bored shows a child who looks like she is the only survivor of here burnt down house. This bill bored uses a shocking image, to show how important it is to check the smoke alarms. Every think is dark and gloomy and the girl looks confused like she doesn’t know what’s going on, all she has is her dolly.








This bill bored is showing a drink bottle with a pair of hand cuffs on it. This campaign is alcohol beverage control, and it is warning alcohol shops no to sell to underage kids and that they can go prison for this. This campaign doesn’t really use shock tack ticks it used images that make you think.

Finishing off

Today I was finishing off my brief because i now what im going to do, I also started my questionnaire, so I can find out what people know about bulimia.

Time to stop and think

For my campaign I have chosen to direct it on bulimia. I would like to create a bill bored, leaflet and flyer. I am now going to research what the different sizes are, for each of them.

Bill bored=32 sheets
Leaflet=A4 folded in 3
Flyer= vertical 8.5x11

I have decided to change my mind though. I don’t want to do a leaflet or flyer anymore. So I will look for alternatives that I could use instead were my champagne would be more efficient.

My final idea is to create a bill board witch will be 32 sheets, a bus stop poster witch will be 6 sheets and a post card witch will be 4x6.

Brief

Today i was working on my brief and working out what my idas are and how i will actually take the images, i also used my blog to help me do my brief.

Advert on Bulimia (textual analysis)

Today I was looking at some web sites to try and find out what age group I should aim my campaign at. I found out from a website (http://www.homehealth-uk.com/medical/bulimia.htm) that “Bulimia is more common in women over the age of 20”. I also found out vital information like what can trigger Bulimia off these things could be stresses in life, such as family problems, relationship break-ups or sexual abuse. By finding out this information I can create effective posters for the campaign.


I later looked at different adverts for eating disorders, bulimia being one of them. Most of the adverts show the dark side of having an eating disorder. One video from you tube (web link: http://www.youtube.com/watch?v=u0OT8b_mfVM&NR=1)

This advert demonstrates the whole process of being anorexic and being bulimic. First it shows a wide shot of a little girl cutting out pictures of skinny famous people and models. By starting off the video like this the campaigner is showing viewers that young people aspire to being like this from the age of 5-6. The mise-en-scene is shown in a stereotypical environment. The girl is shown in her bed room and she is cutting out pictures. You can see that the girl is not very happy she looks isolated and alone. One cause of bulimia is child abuse this could be related to this advert because the girl doesn’t look happy, she is also all alone. The lighting looks like natural lighting and the colour shown in this still is focused on the girl.

The second stills shows an older girl, then the girl in the first still. This girl is in her mid-teens. This still shows the teenager walking away from having dinner, she is starving herself to conform to the skinny Celebes. The mise-en-scene shows a perfect nuclear family who are sitting down to have dinner, but the teen is heading straight for the stairs. The setting is in a homely environment in the dining room. The light is mainly showing the happy family and it darkens towards the girl. This emphasises the teens troubled, also that she is alone and feels isolated.

This third still actually shows a girl throwing up. I think this is used in the advert to shock viewers because this is a real feature of a bulimic person. You could all it an archetype because this is exactly what bulimics do. This still is an XCU of the teenager, you see pert of her mouth and you can see that she is in the process of vomiting. The lighting is blue/black and get lighter towards the bottom. This draws focus toward the girl’s actions (throwing up).the darkness could also be a sign of darkness and loneliness. There is also shadow above her lip and around her bottom lip, this also emphasises her actions.

Famous people who suffered from an eating disorder and are now helping others

http://www.edreferral.com/Celebrities_who_died_or_have_Eating_Disorders.htm

This is a very influential woman in today’s society Paula Abdul. She is a famous judge for a popular television show, American idol. When she was about 17 she started to slowly develop, but it wasn’t full blown bulimia unstill she started high school. She is now a spokesperson for an eating disorder association. She wants young women to seek help and get out of the situations that can lead them to becoming bulimic and such.

I will now be looking for other celebrities who are trying to help not hinder young people to being normal, not having an eating disorders because young people follow celebrities and do what they do.

Oprah Winfrey another influential person to people of all ages and ethnicities. She once had an eating disorder knows what its like to have one.she also ran shows that discuss these issues on her program. she also has this in her new book that was published in Jan 07.

Why people want to be skinny

Today I was researching different advertising campaigns. These are two pictures. These pictures show how people with bulimia try to make them self’s skinny like the models. The ad-campaign on the top shows a nude lady posing like a model. Also the background and lettering is similar to a popular avert. This is also how it would look. The picture on the bottom there is a Gucci advert the model is also skinny. The only difference between them is that one looks sexy and seductive and the other looks weak and frail.
the age group who try to conform to looking and being skinny don’t realise what it bulimia does to there skin, teeth and insides. After a while there body will start to eat away there body fat and muscle and they wouldn’t look like the model but like the top picture.
By the way the anti anorexia advert is set out and presented, it shows allot and has grate meaning. I don’t think I would do an advert like this but I will take some ideas form it. For example the way the text is set out.

My champagine

i have found and interst in doing a Bulimia campaine. i have found lots of diffrent web sites with information about this toppic, i have also forund a web site witch is raising awairness for eating diorders. (http://www.eatingdisorderinfo.org/27.html)

i will reasherch this topic more to find adverts and other images that relate to my topic.

My First blogg

Today i created my very first blog and im over the moon!!